Email Marketing Lead // The Impossible Project

June 13, 2017
About Impossible INSTANT PHOTOGRAPHY. REINVENTED. Impossible makes fresh instant film for classic Polaroid® cameras – we’re the only people in the world that still do so. We do it because we believe in making real, unique photos that develop in the palm of your hand. In May 2016 we launched the I-1, our first instant camera, which reinvents instant photography for the digital age. Achieving the impossible is built into our DNA, and has been ever since we rescued the last Polaroid® factory in 2008, days before it closed down. By now we’ve transformed from a hopeful startup into a dynamic international company with offices in Berlin, New York and Beijing. We couldn’t have done it without persistence, creative thinking and attention to detail – qualities we look for in every new member of our team. We invite the brightest and best to apply with us, as we embark on our exciting next phase, introducing even more innovative cameras and films that show the world what makes instant photography so special, and meaningful, now more than ever.

Email Marketing Lead

Impossible is hiring our first email marketing specialist. We’re looking for an accomplished and resourceful team member with at least 3 years’ experience in ecommerce, preferably having worked with lifestyle products and/or consumer electronics.

The role is a unique opportunity to build something from the ground up, directly impact our daily operations, and help take Impossible to the next level. You’ll be responsible for developing and implementing a comprehensive, consumer-focused email marketing strategy in support of significant brand growth. The ideal candidate will be a confident, bright, and energetic self-starter. Very strong communication and organizational skills are a must.

The position is based in our Berlin headquarters, and you will report directly to our Head of Ecommerce.

What you’ll do:

  • Develop a targeted email strategy and roadmap that inspires engagement and optimizes for conversion, retention, reactivation, acquisition, and ultimately the LTV of our email database.
  • Drive the day-to-day scheduling, planning and execution of our email communications, including customer lifecycle and drip campaigns, win-back emails, promotions, and wholesale newsletters.
  • Collaborate cross-functionally to achieve company performance goals. Work with design and editorial to produce compelling newsletters with a cohesive brand narrative, build a successful onboarding program for new user acquisition, identify personalization and segmentation opportunities to best serve specialized demographics, work with social/community manager to develop cross-channel campaigns, and more!
  • Help define and monitor KPIs, establishing operational processes and a reporting framework through which we can continuously leverage learnings, iterate and problem solve effectively, and generally optimize performance as needed.
  • Keep a finger on the pulse of industry trends and best practices. Identify and integrate creative new methods of providing a compelling email marketing program.
  • Ensure that Impossible emails meet territorial legal requirements for customer communications.


  • 3+ years’ experience in ecommerce email marketing, consumer goods strongly preferred. Proven track record of successfully leveraging email communications to increase customer retention and engagement.
  • Extensive knowledge of ESP platforms (Mailchimp a plus), online analytics, and all aspects of email marketing including campaign building, audience segmentation, A/B testing, and deployment. Understanding of coding, design, and email deliverability.
  • Strong Excel and analytical skills. Comfortable in measuring, manipulating, and analyzing data.
  • Ability to communicate effectively at all levels and solve problems autonomously.
  • Strong written English (native preferred), with excellent proofreading and QA skills.
  • Experience working in global teams and collaborating across multiple geographies. Understanding of potential territorial nuances in marketing trends, particularly in speaking to a US-based audience.
  • Flexible and agile. The ideal candidate thrives in a fast-paced, high-growth environment and easily adapts to change as needed.
  • Ability to see and contribute to big picture brand strategy, inclusive of how both online and offline sales and marketing play into one holistic plan.
  • A passion for instant photography and experience using our products a huge plus.

Please apply by e-mail to

Deadline 14th July 2017.

Visit the company website
The Impossible Project

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