Growth Marketing Manager // Honeypot

July 10, 2018

Honeypot is a developer-focused job platform, on a mission to get every developer a great job. We believe developers should have all the information they need to choose a job they love: whether that’s based on a cutting-edge tech stack, an inspiring team or just good old-fashioned salary. In our world, that means no more spam and empty promises from headhunters, no more sending the same application to multiple companies. To achieve this we are building a platform where companies apply to developers, not the other way around.

The Role

Honeypot is looking for a data-savvy and experienced Growth Marketing Manager to join our Marketing team. You will develop the end-to-end acquisition strategy to drive quality leads through thoughtful, optimized campaigns across all paid media channels. Within this role, there is the possibility of fast career progression to lead the performance marketing team. The Performance Marketing Manager should be ready for a steep learning curve, lots of responsibility and lots of fun in a fast-growing startup.

Our Offer

  • Flat hierarchies
  • A friendly international team
  • Room for your own ideas and your professional development
  • Responsibility for your own projects from day 1
  • Great office in the heart of Berlin
  • The opportunity to contribute to an amazing product
  • A competitive remuneration package matching your experience and skills
  • Environment that embraces freedom and autonomy and values team spirit and open communication
  • Chance to become a ping pong champion!

Your Responsibilities

  • Develop strategic acquisition marketing plans to drive growth, improve ROI, and maximize results
  • Set up and manage paid advertisement campaigns for user acquisition through the main channels (e.g. Facebook, AdWords, LinkedIn and others)
  • Manage tracking, reporting, and analysis to draw insights and continually optimize marketing activities
  • Optimize campaigns to drive down customer acquisition costs and increase the volume of new customers acquired
  • Contribute to landing page optimization in order to improve conversion
  • Knowledge of Google Analytics and other tracking tools
  • Take responsibility for your designated channels, markets & budgets
  • Coordinate with internal stakeholders, including creative/copy, technology, product and other departments to ensure consistency of marketing messages and user experience across all digital and offline channels
  • Stay current on digital marketing trends and best practices, focusing on how changes can help improve and optimize campaigns towards our target KPIs

Requirements

  • 2-4 years proven success managing SEM & SEA channels as well as retargeting
  • Experience with other data and analysis languages/tools a plus (SQL, Trevor, Power Bi etc.)
  • Knowledge and prior usage of tools like Adroll, Outbrain, Taboola
  • You like to work with big data and know something about tracking and attribution
  • Strong attention to detail and organizational skills
  • A rigorous, data-driven, and highly analytical mindset
  • Ability to analyze a range of key performance metrics and synthesize findings into clear trends and actionable recommendations
  • Outstanding and proven communication and organizational skills with a focus on teamwork, project management and follow-up
  • Prior experience working in a startup environment is a plus
  • Fluency in German is a plus
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Honeypot