Performance Marketing Manager // Da Vinci Media

June 16, 2017
Da Vinci Media, a global TV and video-on-demand platform operating in the children education segment based in Berlin, is looking for a Performance Marketing Manager to support the market launch and promotion of the company’s SVOD product “KidSpace”, as well as to provide digital marketing support to the linear TV channel “Da Vinci Learning”.

Responsibilities:

  • Effectively and efficiently grow the digital product through paid user acquisition
  • Elaborate the digital marketing strategy
  • Develop and execute the customer communication strategy to increase the revenues
  • Develop and implement “guerrilla marketing” tactics that are beyond the basic online acquisition platforms, such as offline events, partnering with brands, cross-promotions through social media channels etc.
  • Advise and apply marketing strategies to other digital products (website, contests, social media etc.)
  • Optimize the app store landing pages (ASO/SEO descriptions, keywords, screenshots etc.) that ensure conversion of ad clicks into installs
  • Develop and run digital PR campaigns, create and drive constant improvement of advertising creatives
  • Strengthen our relationships with advertising partners, including Facebook, Google and others
  • Ensure low CPI with ASO/SEO/Ad optimizations, so that we can keep LTV > CPI (life-time-value > cost-per-install)
  • Manage the marketing budgets

Requirements:

  • Bachelor’s or Master’s degree in Marketing, Communications, Business administration or similar
  • 3+ years of relevant experience, proven track record in Digital Marketing and digital product launches
  • Strategic thinker and team player
  • Good understanding of the App Store and Play Store ecosystems
  • Knowledge of ad formats (static banner ads, video ads etc.)
  • Knowledge of distribution channels (AdWords, Facebook, Chartboost, Fyber etc.)
  • Must have a good grip on data analytics to make optimizations and conclusions
  • Fluent in English

Da Vinci Media GmbH is an innovative and unique educational TV and SVOD media company that aims to bring curious minds of all ages together to celebrate the lifelong journey of learning. Founded in 2007, Da Vinci Media GmbH operates the television channel Da Vinci Learning and the SVOD platform KidSpace from its base in Berlin. Reaching millions of viewers around the world, Da Vinci Media’s channels are broadcast in 16 localized versions across more than 100 territories worldwide.

Send your application to: jobs@davincitv.net

Visit the company website
Da Vinci Media

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