Performance Marketing Manager [DACH] // KAYAK

December 1, 2016

We are looking for a Performance Marketing Manager to help us expand our marketing initiatives globally.



We are looking for a Performance Marketing Manager to help us expand our marketing initiatives globally.


  • Be part of a global team of online marketing managers with changing daily priorities
  • Build and optimize search engine marketing (SEM) campaigns, including keyword selection, campaign expansion, copywriting
  • Work closely with a variety of sophisticated online marketing tools in order to expand and optimize KAYAK’s global SEM portfolio
  • Coordinate your efforts in the team and with key stakeholders (e.g. business, engineering, analytics) across the organization, especially with regard to process automation
  • Proactively identify opportunities for testing and work across teams to operationalize results in order to achieve growth and maximize profit
  • Report on relevant KPIs and manage actions to optimize and improve campaign performance
  • Act as a credible and influential member of the organization
  • Have full ownership and accountability for your work and designated responsibilities
  • This position will be based in our Berlin Technology Center. The job involves close collaboration with the wider KAYAK organization, for example, with media buying, creative, localization or engineering. This position reports to the Programmatic Marketing Team Lead.


  • Bachelor’s degree, or equivalent industry experience.
  • At least 2 years experience managing performance-based search engine marketing campaigns. Other digital marketing experience a plus
  • Ideally experience in relevant IT and/or travel sectors
  • Native level German language skills
  • Fully fluent in English
  • Excellent verbal, written and presentation skills
  • Excellent quantitative skills – fluency with numbers and data analysis is essential
  • Solid experience of additional web tracking solutions (e.g. Google Analytics) is a big plus
  • Knowledge of Excel required. SQL, PHP and Python knowledge a plus
  • Results oriented, creative, resourceful, detail-oriented, highly organized
  • Fun, ethical, passionate team player
  • Responsible individual who is comfortable developing a project independently once goals are set

Benefits & Perks

  • 6 weeks paid vacation
  • 3 year anniversary travel bonus
  • Day off on your birthday
  • Generous retirement plans
  • Free lunch catering 3 days per week
  • Public transportation subsidies
  • Free German classes
  • Free Yoga classes
  • Free massages
  • No stupid meetings
  • Drinks, coffee, snacks, games etc.
  • Regular team events/excursions
  • Flexible hours


KAYAK is the world’s leading travel search engine. KAYAK searches other travel sites and shows travelers the information they need to find the right flights, hotels, rental cars and vacation packages. The company’s website and apps also offer tools to help travelers plan and manage their trip, including price alerts, price forecasts and free itinerary management. Each year, KAYAK processes more than one billion searches for travel information and has more than 40 international sites and 20 languages. KAYAK is an independently managed subsidiary of The Priceline Group.

Visit the company website

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