Performance Marketing Manager // Honeypot

May 11, 2018

Honeypot is a developer-focused job platform, on a mission to get every developer a great job. We believe developers should have all the information they need to choose a job they love: whether that’s based on a cutting-edge tech stack, an inspiring team or just good old-fashioned salary. In our world, that means no more spam and empty promises from headhunters, no more sending the same application to multiple companies. To achieve this we are building a platform where companies apply to developers, not the other way around.

The Role

Honeypot is looking for a data-savvy and experienced Performance Marketing Manager to join our Growth team. You will develop the end-to-end acquisition strategy to drive quality leads through thoughtful, optimized campaigns across all paid media channels. The Performance Marketing Manager should be ready for a steep learning curve, lots of responsibility and lots of fun in a fast-growing startup.

Our Offer

  • Flat hierarchies
  • A friendly international team
  • Room for your own ideas and your professional development
  • Responsibility for your own projects from day 1
  • Great office in the heart of Berlin
  • The opportunity to contribute to an amazing product
  • A competitive remuneration package matching your experience and skills
  • Environment that embraces freedom and autonomy and values team spirit and open communication
  • Chance to become a ping pong champion!

Your Responsibilities

  • Develop strategic acquisition marketing plans to drive growth, improve ROI, and maximize results
  • Set up and manage paid advertisement campaigns for user acquisition through the main channels (e.g. Facebook, AdWords, LinkedIn and others)
  • Manage tracking, reporting, and analysis to draw insights and continually optimize marketing activities
  • Optimize campaigns to drive down customer acquisition costs and increase the volume of new customers acquired
  • Contribute to landing page optimization in order to improve conversion
  • Knowledge of Google Analytics and other tracking tools
  • Take responsibility for your designated channels, markets & budgets
  • Coordinate with internal stakeholders, including creative/copy, technology, product and other departments to ensure consistency of marketing messages and user experience across all digital and offline channels
  • Stay current on digital marketing trends and best practices, focusing on how changes can help improve and optimize campaigns towards our target KPIs

Requirements

  • 2-4 years proven success managing SEM & SEA channels as well as retargeting
  • Experience with other data and analysis languages/tools a plus (SQL, Trevor, Power Bi etc.)
  • Knowledge and prior usage of tools like Adroll, Outbrain, Taboola
  • You like to work with big data and know something about tracking and attribution
  • Strong attention to detail and organizational skills
  • A rigorous, data-driven, and highly analytical mindset
  • Ability to analyze a range of key performance metrics and synthesize findings into clear trends and actionable recommendations
  • Outstanding and proven communication and organizational skills with a focus on teamwork, project management and follow-up
  • Prior experience working in a startup environment is a plus
  • Fluency in German and English
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Honeypot