December 13, 2017
Wayfair is looking for a dynamic Public Relations Manager to drive media relations and to secure high impact coverage for Wayfair Germany. This exciting role will encompass both consumer and corporate facing communications, with the successful candidate managing media relations, influencer campaigns and high visibility events, which aim to boost Wayfair’s brand visibility and positioning as the best place to shop for the home in Germany.

You will be responsible for elevating the company’s profile as an employer of choice and leader in tech and innovation, through strategic story sourcing and targeted business press outreach. To be considered for this role, you must be a skilled multi-tasker who is adept at switching between work-streams and working in a fast-paced environment. The ability to collaborate with multiple internal stakeholders to surface relevant and compelling stories will be key, and a proven track-record securing high visibility coverage across a range of titles is another must. A demonstrated passion for the home sector and an existing contacts book of media connections would be a big plus.


  • Closely manage external PR agencies, ensuring that they deliver on outlined strategy and that set KPIs are met and where possible exceeded
  • Assess performance and make recommendations for changes in approach
  • In parallel, build excellent relationships with media, influencers and key industry partners
  • Drive high-impact coverage in the consumer press, which positions Wayfair as the best place to shop for the home in Germany
  • Drive media coverage around corporate and technology news announcements; securing thought leadership opportunities and coordinating executive media interviews
  • Develop and execute high reach German influencer campaigns
  • Assist with the management of media relations events
  • Work collaboratively and seamlessly with internal stakeholders to support corporate and consumer communication efforts
  • Manage awards and speaking opportunities to support key areas of the business
  • Deliver monthly and quarterly reporting
  • Contribute written content to internal and external communications (press releases, feature content etc.)


  • BA/BS in Journalism, English, Communications or Public Relations preferred
  • 4-7 years’ experience in public relations/media relations
  • Existing press network within the shelter, technology and business press preferred
  • Proven results pitching to media and securing coverage in relevant outlets
  • Ability to craft timely media pitches based on trends and breaking news
  • Obsessed with measurement; data-driven
  • Self-starter focused on delivering results and growing the business every day
  • Critical thinker who is flexible and open to change and new information
  • A team player – positive, people-oriented, and energetic attitude
  • Organised with keen attention to detail
  • Grasps new information, recognises own strengths and weaknesses, pursues self-development and seeks feedback
  • Exhibits integrity through fair and ethical behavior toward others and a demonstrated sense of corporate responsibility and commitment
  • Excellent German and English written and oral communication skills

About Wayfair
Wayfair Inc. offers an extensive selection of home furnishings and décor across all styles and price points. The Wayfair family of sites includes:

• Wayfair, an online destination for all things home
• Joss & Main, where beautiful furniture and finds meet irresistible savings
• AllModern, unbelievable prices on everything modern
• DwellStudio, unexpected modern design for everyday life
• Birch Lane, a collection of classic furnishings and timeless home décor

Wayfair generated $3.6 billion in net revenue for the twelve months ended March 31, 2017. Headquartered in Boston, Massachusetts with operations throughout North America and Europe, the company employs more than 5,700 people.

Apply now!
We´re happy to hear from you! Work with us! Please apply in English via our recruitment system Jobvite and have your CV and a motivation letter (or however you want to express you´re the right candidate) ready and use this link:

Visit the company website