Senior Product Marketing Manager (m/f) // Wargaming

April 27, 2018

Wargaming Mobile is an exciting division within Wargaming that acts as a proving ground for innovative and outstanding mobile projects. We drive results through teamwork, passion and smart data-driven decisions. We deliver legendary game experiences such as World of Tanks Blitz that are enjoyed by millions of people worldwide. But our games are only as good as the people behind them! If you know that you can thrive in a team of highly creative, passionate and driven people who are committed to delivering legendary game experiences then we’d love to hear from you.


  • Through your expert understanding of our products and our customers, partner with a variety of cross-functional partners to produce publishing plans focusing on player acquisition, engagement, reacquisition and monetization for each region
  • Coordinate and work closely with the product marketing managers embedded in the studios to define and drive the marketing vision and product positioning for new games.
  • Define and be accountable for the product go to market strategy with a multi-channel timeline and marketing content plan in collaboration with UA, PR, Community, Player Experience and Marketing Creative Services.
  • Identify value proposition and key messages, write creative briefs for internal or external agencies to ensure we produce best-in-class creative assets, which are consistent across all channels and resonate with our players
  • Research, collect and communicate internally audience and competitive market research in close collaboration with the Consumer Insights team through
  • Drive the creation of store assets and drive app store optimization efforts through the setup of A/B tests
  • Support User Acquisition managers with brand and product guidelines and collaborate in creating and optimizing ad creatives
  • Based on the product’s development roadmap and market trends, identify opportunities for growth and drive special campaigns to increase the product exposure and increase of organic new users

Your profile:

  • 5+  years experience in product marketing for consumer products, preferably in games
  • Passion for core & mid-core mobile games
  • Highly organized + strong written and oral communication skills
  • Solid understanding of online advertising platforms and related metrics
  • Strong passion for and knowledge of mobile free-to-play games
  • Strong creative skills, including the ability to generate and sell new campaign ideas
  • A team player with the ability to collaborate and interface with a wide range of partners both internally and externally (both domestic and international)
  • Strong organization skills, high attention to detail and ability to manage multiple, competing for priorities simultaneously

Nice to have:

  • Experience in mobile game marketing
  • Experience working with CIS/Russian company culture

What we offer:

  • Joining an international team of people passionate about gaming
  • Working in one of the main European hubs for mobile game development
  • The startup within a company with 20 years of experience in game development
  • Flexible working hours & work from home
  • Unlimited leave upon manager approval
  • Public transportation ticket
  • Company cell phone of your choice
  • Gym membership
  • Snacks, drinks, and fruit in the office
  • Home internet reimbursement
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