E-Commerce Customer Strategy Manager (m/w) // Wayfair

January 15, 2018

As a part of the leadership team in the Site Merchandising Department at Wayfair, you will be responsible for customer strategy and product presentation in a key category on our website, mobile site and app. Your goal will be to create a best-in-class shopping experience and improve the performance of your category driving KPIs such as conversion rate, add-to-cart value and revenue.

The goal of the department is to influence customer journey and behavior through the following dimensions:

  • ENJOY: Have a best-in-class experience driving revenues – Continue to improve the quality of the merchandising presentation to increase SKU conversion
  • FIND: Optimize the site focusing on highest value areas – Understand where the customer is shopping on site – where they are most /least engaged through the funnel
  • TRUST: Focus on quality, design and customization based on customer data – Create customized, hand-curated landing pages based on analytics supported by merchandising tools
  • INSPIRE: Provide inspirational and buying assisted content to drive engagement and purchasing

Your responsibilities:

  • Make key customer-oriented decisions about how to merchandise our site
  • Drive and execute on a variety of e-commerce projects aimed at optimizing landing page performance based on customer data ROI models
  • Analyze site metrics and related data to identify opportunities to improve conversion rate and drive revenue growth across assigned product categories
  • Manage category pages & site navigation providing a dynamic, engaging customer experience through merchandising options
  • Develop and execute cross-sell / up-sell activities
  • Serve as the expert on merchandising and traffic in a given area of Wayfair’s product catalogue
  • Relentlessly maintain high quality standards on merchandising of products in assigned categories, providing feedback as necessary to different teams
  • Manage a team of 4-6 people and coach/mentor peers

Experience and qualifications:

  • Strategy Consultancy experience is desirable
  • Proven experience in systematic analysis and deriving recommendations
  • Strong commercial understanding of business issues and opportunities
  • Impressive communication skills in English and German knowledge is required
  • Superior analytical skills with the ability to problem solve, develop strategies and translate opportunities into measurable implementation
  • Clear interest in product presentation and an eye for what looks good in the online space
  • Demonstrates a strong sense of individual accountability and takes charge of self-development
  • Embraces and accelerates change in a fast-paced environment
  • Collaborates easily with others and adapts to different working styles
  • A passion for design, furniture and interiors is a plus

And finally, our proposition to you!

  • Of course the usual competitive salary, bonus and we share the company with you in stock units
  • We contribute to your gym membership and offer free Yoga classes, as well as Wellness Weeks with massages, workshops and other exciting events
  • The opportunity to work cross-functionally and closely with senior leadership not only in the Berlin office, but also with Boston, London and Galway
  • We offer a vast selection of classes through our learn@work program to enhance your professional and personal development.
  • We want you to connect with your team and fellow colleagues through regular social events
  • We’re in the heart of the Berlin startup scene with lots of space to encourage collaboration and teamwork

About Wayfair:

Wayfair Inc. offers an extensive selection of home furnishings and décor across all styles and price points. The Wayfair family of sites includes:

  • Wayfair, an online destination for all things home
  • Joss & Main, where beautiful furniture and finds meet irresistible savings
  • AllModern, unbelievable prices on everything modern
  • DwellStudio, unexpected modern design for everyday life
  • Birch Lane, a collection of classic furnishings and timeless home décor

Wayfair generated $3.6 billion in net revenue for the twelve months ended March 31, 2017. Headquartered in Boston, Massachusetts with operations throughout North America and Europe, the company employs more than 5,700 people.

Apply now!
We´re happy to hear from you! Work with us! Please apply in English via our recruitment system Jobvite and have your CV and a motivation letter (or however you want to express you´re the right candidate) ready and use this link:


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