M-Industry is with its 25 high-performance companies in Switzerland and its eight companies abroad, part of the Swiss Migros Group. It offers over 20,000 high-quality food and non-food products at the best price-performance ratio in around 50 countries, making it one of the biggest own-brand producers in the world. In recent years, a digital competence center has been established for the M-Industry: “NETA”. This actively drives the strategic further development of digitalization and thus makes a significant contribution to the long-term strengthening of the competitiveness of the M-Industry globally at our locations in Birsfelden, Suhr, and Berlin we operate our own digital business models and support the M-Industry within the digital marketing.