English

German Content Manager

RESPONSIBILITIES

  • Responsible for writing copy and ability to solve marketing campaign challenges with the emphasis on sales messaging, narrative, creative and landing pages.
  • Ability to translate English>German copy for multiple landing pages, setting KPI’s within the dept. as it grows
  • Help create and manage content/assets for Social, Search, and email marketing channels
  • Create persuasive, conversion-focused marketing communications using established direct response selling techniques
  • Research, write, edit, and proof all sales copy including landing pages, headlines and body copy, for all online external and internal needs
  • Write attention-grabbing headline & thumbnail sales copy for our DTC channels as well as compelling headlines for Instagram and Facebook
  • Match our brand voice to help grow and galvanize our online community of over 1 million with enticing sales copy
  • Work collaboratively with all growth marketing functions including paid search, paid social, data and creative

SKILLS

  • At least 3+ years experience in content mgmt. (copy, creative assets, etc.) in DTC branded product with a focus on health wellness
  • Proven track record of writing and editing direct response assets (extra points if you’ve written copy for health and beauty companies)
  • Experience creating content and assets for social, search, and email/CRM channels
  • Proven track record of measuring KPIs in successful campaigns (i.e. conversions, revenue, etc.)
  • Strong understanding of DTC sales funnels as well as paid social and paid search
  • Driven by analytical skills to do determine results and next steps
  • Work semi-autonomously – you can take a project from start to finish, doing your own research and keeping people informed along the way
  • Curiosity – you actively ask questions, follow market trends, and study what other brands are doing in the web and mobile space

Our mission is to make the world a healthier and happier place by providing natural, organic and delicious products. We at Your Superfoods understand that natural organic nutrition is the foundation for health and happiness. Our organic and sustainable sourced superfood mixes contain only the best what nature has to offer, without any of the bad stuff. Superfoods are the ultimate health boosters provided by nature and can help you feel more energized, healthy, happy, beautiful, fit and stronger. We decided to redefine the term superfoods. To make the entire world benefit of our products, we donate 1 packet of live-saving food for every box of Your Superfoods sold to children suffering from severe acute malnutrition. This makes our superfoods even more super! Join us to make the world a healthier and happier place!