Vice President Marketing (m/f/x) – Berlin

#You is a young, ambitious and fast growing technology-enabled brand builder in the field of direct-to-consumer e-commerce. Founded by an experienced team with a track record of launching and scaling DTC brands, we set ourselves apart with state of the art technology & operations, best in class marketing, creative content and a strong community of loving customers. All these provide the backbone to the fast growth of our brand portfolio.

AVA & MAY is the first brand incubated in the vertical of home & wellness and is one of the fastest growing DTC brands in Europe. Its sister brand FAYNT is the latest addition to the Hashtag You portfolio and about to revolutionize the personal fragrance space. And we do not stop there – with new categories, new products and manifold growth opportunities still to come.

We are therefore looking for a Vice President Marketing (m/f/x) to strategically drive our marketing activities across brands:

Your tasks:

  • Lead and develop our central marketing departments Creative, Performance Marketing and CRM on the level of our brand builder #You
  • Serve as a sparring partner for the marketing departments of our brands AVA & MAY and FAYNT, steering them towards their business and growth targets
  • Build and grow a highly engaged and loyal community around our brands, driven by deep influencer relations, high customer retention and a strong brand reputation across European markets
  • Analyze, evaluate and prioritize your marketing tactics following a data-driven approach and actively taking existing marketing analytics further
  • Serve as a sounding board and go-to person for all marketing-related topics and ensure a collaborative culture across stakeholders, be it Product, Operations, IT, Finance or BI
  • Conduct regular research to identify new marketing trends and technologies, constantly seek to optimize the marketing mix and help to realize our ambitious growth goals

Your profile:

  • 5+ years of B2C marketing experience in a fast growing company, ideally in a D2C e-commerce environment
  • Strong experience in leading international marketing teams with large-scale budgets, including performance marketing, CRM and influencer marketing, as well as social media-driven content creation
  • Strong experience with customer acquisition, retention and loyalty programs, including underlying revenue mechanics
  • Data-driven mindset with excellent knowledge over analytics as well as the ability to synthesize, analyze and interpret data and take it into action
  • Highly structured and result-oriented, with a can-do attitude and excellent project management skills
  • Strong leader and coach with great empathy and a collaborative mindset
  • High energy, creativity and innovation drive, deep knowledge of trends in D2C and social commerce incl. corresponding brand-building tactics
  • Strong English communication and presentation skills, German language proficiency is a plus


  • Steer our marketing activities on group- and brand-level, directly working with the founding team
  • Be at the forefront of our fast-growing D2C organization and get the chance to leave your own footprint
  • Become part of an ambitious, international team in the heart of Berlin
  • Obtain a high degree of responsibility and freedom from day one
  • Profit from clear development paths, trainings and salary possibilities
  • Your own MacBook, public transport ticket, office drinks & snacks

Sounds like a fit? We can’t wait to meet you!

At AVA & MAY, our goal is to bring the world to your home with unique fragrances and create special moments. We are a fast-growing home & living brand that has already successfully established itself internationally. We are backed by a loyal community, hundreds of thousands of customers, and an international, experienced team that is passionate about driving AVA & MAY's success. And we urgently need reinforcement for all that the future still brings!