Head of Performance Marketing // Honeypot

August 5, 2019

Honeypot is a developer-focused job platform. Our vision is to build the world’s largest worklife community for technical talent. We are strongly committed to the developer community, creating OSS documentaries, such asGraphQL, Elixir and Ember, and running large scale conferences such as GraphQL Conf.  In March 2019, we were acquired by Xing, who are investing heavily into our growth and expansion.

We are looking for a Head Performance Marketing to own demand generation and acquisition across both B2B and B2C sides of our marketplace. You will report directly to a founder and work closely with the Brand Team who run our community platform (content, events, video). We want to work with someone who is creative, analytical and ready for a challenge. Some of your responsibilities include:

We believe everyone should have a job they love

  • Grow, mentor and lead a performance marketing team, both in central HQ and in our remote office
  • Develop and own our acquisition strategy across both B2B and B2C user group
  • Set goals for the performance marketing team and work with Marketing Analytics to track the success
  • Manage and determine allocation of spend across channels to meet business goals
  • Work with Marketing Ops & Analytics to devise more intelligent, algorithmic and scalable ways of bidding for and deploying spend against user acquisition
  • Develop new paid and performance strategies to grow Honeypot’s audience, using alternative acquisition channels (among other methods)
  • Manage development and A/B of new creatives, creative types and landing pages, in collaboration with Design
  • Work with Product and Engineering to test performance optimization related to landing pages, tracking, and funnel conversion
  • Work closely with the Brand team to amplify video, content and events

We hire for potential

  • 5+ years of experience in performance marketing and SEM, Facebook, LinkedIn and ideally for online marketplaces, ecommerce and/or listings sites
  • Leadership experience
  • Experience with email marketing
  • An experimental mindset, a passion for creativity and storytelling and strongly analytical outlook
  • Interest in people
  • Enjoy digging in and getting your hands dirty to take things to the next level
  • Proficiency in English (Dutch or German is a plus)

Become part of our growing community

  • Join our growing team of over 35 nationalities
  • Autonomy: the chance to grow and develop a team in your vision
  • Creativity: close collaboration with a powerful brand team, who have produced successful documentaries and run 800+ people conferences
  • Growth: be part of a growing, well-funded company which plans to expand to over 10 markets in the next three years
  • And the fun (of course): a great social life with driven, motivated colleagues

Honeypot is an equal opportunity employer, and encourages applicants from any national origin, sex, sexual orientation, religious background, gender identity and those individuals with disability.

In your application please tell us your favourite channel and why :)

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