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Head of Product Marketing (m/f/d)

As one of Berlin’s fastest growing SaaS scaleups, Vimcar is redefining business mobility. By combining live car data and a set of cloud-based applications, we offer real-time insight into vehicle activity to help our customers reduce the operational costs for their fleets.

By serving SMB’s to large enterprises in DACH and the UK, Vimcar already has 100,000+ connected cars. Headquartered in Berlin, more than 200 employees from 28+ countries are working towards our mission to build Europe’s leading fleet tech company.

Important information regarding COVID-19: the safety of our employees is very important to us. Therefore, you can expect the application process, as well as the start of your employment with us to be remote until further notice.

Be the owner of the Product Marketing at Vimcar and create a unique experience for our audience.

As the owner of Product Marketing at Vimcar, you will use your expertise to establish a premium positioning in the European market, and actively support all activities across our marketing channels and teams. You will act as the voice of our ambitious and complex target group, by constantly challenging our status quo to create a unique and lasting experience for our audience.

THE ROLE

  • You are responsible for our product positioning, and ensuring the translation of our value proposition and key messages into marketing channels and creative campaigns.
  • You are the go-to person for all product positioning optimizations, go-to-market campaigns, and launch communications internally and externally.
  • You develop a deep understanding of the needs of our audiences, verticals, stakeholders, and customer segments.
  • You take responsibility for the product marketing, design, and offline marketing team and work closely with the Demand Generation unit. You position yourself as a sparring partner in order to align inbound performance with brand positioning.
  • You generate meaningful insights regarding core markets, personas, and customer segments to help us build targeted campaigns and optimize the marketing and sales funnels.
  • You collaborate closely with our Product team to establish a strong positioning and marketing and provide ongoing insights to support the development of our product roadmap.

YOUR PROFILE

  • 5+ years of relevant work experience in Product Marketing – ideally with a proven track record in a B2B SaaS business or an agency
  • Previous experience leading small teams
  • Strong stakeholder management skills, and experience leading cross-functional projects
  • Brand expertise with experience delivering state-of-the-art design and creative campaigns
  • Ability to provide insightful data such as market data, personas, and segmentations for successful lead generation
  • Strong knowledge of strategic Brand Marketing, with a keen sense for complex B2B target groups
  • Business fluency in German and English
  • [BONUS] Ideally you have already been successful in developing and implementing an international product positioning

THE OFFER

  • Why should you join us? As Head of Product Marketing, you will have the chance to shape our Product Marketing Department and leave your own footprint on our journey towards becoming Europe’s number one fleet management solution.
  • Together with your strong team set the course for outstanding Product Marketing at Vimcar.
  • Become a part of our agile work environment, excellent company culture with flat hierarchies.
  • We offer a permanent full-time position with flexible working hours and a company laptop.
  • We provide you with a personal learning budget to support your professional growth, as well as free in-house language courses.
  • You will have access to our company carsharing, fresh fruit and free drinks around the office, frequent company events, and a variety of other perks, including a membership with Urban Sports Club.

SOUNDS LIKE YOU?

We’re looking forward to hearing from you. Let us get to know you better, and let’s find out together if we’ll make a great match!
If you have any questions, feel free to contact us. We’re happy to help!

As one of Berlin's fastest growing SaaS scaleups, Vimcar is redefining business mobility. By combining live car data and a set of cloud-based applications, we offer real-time insight into vehicle activity to help our customers reduce the operational costs for their fleets. By serving SMB's to large enterprises in DACH and the UK, Vimcar already has 100,000+ cars connected, resulting in an ARR of ~€15m. Headquartered in Berlin, more than 170+ employees from 25+ countries are working towards our mission to build Europe's leading fleet tech company.