Deutsch

Brand Marketing Specialist f/m/d

WHO WE ARE?

The WOW Tech Group is one of the world’s leading companies in the sex toy market. With our innovative and high-quality brands Womanizer™ and We-Vibe®, we delight millions of customers and help them to have a more fulfilling sex life. Originally founded in 2017 as Start-up Womanizer Group Management, following the merger with the Canadian Standard Innovation® Corporation, we are pursuing the vision of becoming the world’s largest player in the industry. Now more than 150 employees are spread over the headquarters in Berlin and the offices in Nuremberg, Ottawa, and Hong Kong.

Tasks

  • Building and continuous development of a new brand within a successful house of brands
  • Ensuring global brand consistency, including in-store and (digital) marketing measures
  • Responsibility for translating strategic marketing goals into brand values to promote customer loyalty
  • Provision and implementation of go-to-market plans for product launches, accompanying campaigns, and development of advertising and POS materials
  • Collaboration with our internal design and content experts, our performance marketing team, and our PR team to develop marketing campaigns and assets for the entire marketing mix
  • Planning and monitoring of brand activation and budget responsibility Development of partnerships and cooperation in the B2C sector

Requirements

  • Master’s degree in marketing, communication, business or equivalent
  • Experience in marketing, ideally in consumer goods, wellness, health or pharma industry
  • Ideally, experience in the development of brand strategies
  • Experience in dealing with agencies and freelancers
  • Strong project management and communication skills
  • Self-accountable and creative mindset
  • Strong language skills in English and German, written and spoken
  • A strong personality: highly motivated with initiative, passion, and excellent problem-solving skills

Benefits

  • A colorful team of experienced founders, international specialists, and interesting people
  • Modern office in Friedrichshain with state-of-the-art technology
  • Individual development opportunities
  • Language courses (German / English)
  • A refrigerator that always fills up with various drinks and food
  • Attractive employee discount program
  • Strong cohesion – also thanks to regular team events