Digital Marketing Manager

Nulicious is a digital native integrated brand that aims to disrupt the outdated infants’ and toddlers’ ready meals European market by sourcing, processing, packaging and delivering organic, naturally preserved, personalised and optimum nutrition solutions. Nulicious mission is to enhance the quality of life for families by providing parents with nutritionally perfected, convenient, time saving optimum meal plans for their children, delivered to their home and available in the chilled sections of selected stores.

Our values: teamwork, honesty, science-driven, thoughtful – are integrated into all areas of the company and form the core for our open and respectful culture.


  • Creating awareness for the brand and generate traffic and buzz
  • Plan and execute digital marketing campaigns, including Google display advertising, e-mail marketing programs/campaigns, social media and native marketing campaigns.
  • Proactively monitor digital marketing KPIs against goals and budgets to provide guidance for further improvements and ensure optimal performance, efficiency, and success.
  • Regularly A/B test, iterate, evaluate, report and measure results of campaigns to continuously improve conversion rates across multiple channels, improving reporting as necessary.
  • Coordinate and develop the digital content creation per channel, audience, and campaign type.
  • Building a strong community
  • Foster conversations between customers to build a community of loyal and strongly engaged ambassador
  • Identify KOLs (ambassadors) and develop an action plan to create strong alliances and endorsements


  • You are excited about building a very successful brand and you have passion for quality nutrition and sustainability
  • You are digital savy and have already experience in digital marketing
  • You are highly proactive, independent and have hands-on entrepreneurial mentality to take responsibility and drive relevant topics
  • You are open, trustworthy, communicative, empathetic, reliable and sociable
  • You speak Fluent German and English


  • You will have the opportunity to build a company from the ground up and gain valuable all-round experience that comes with it
  • You will have an opportunity to work on exciting hands on tasks and help realize the future of early-stage nutrition.

ΝULICIOUS is the definitive source for parents seeking to understand what they are feeding their children and why, offering a science-based early childhood meal delivery program that is the most convenient and most nutritional option in the market.