Head of Marketing (m/f/x)

kununu engage is an employee feedback tool that measures the mood of employees to help companies create better working conditions for their employees and become more successful. As a subsidiary of kununu.com and NEW WORK SE, we aim to be globally successful with our product. Become part of our startup in Berlin and take responsibility as Head of Marketing!


  • You are responsible for the overall marketing strategy with a focus on lead generation and lead management.
  • Together with the Managing Director you will define the marketing plan and budget.
  • You create a clear content marketing strategy.
  • You ideate and set up tests to expand kununu engage to international markets.
  • You constantly experiment with new marketing channels and growth opportunities.
  • You manage and develop a team of full-time employees, freelancers and working students.
  • You implement and optimize marketing automation with HubSpot (e.g. create and optimize lead nurturing campaigns, lead scores, etc.).
  • You create, analyze and optimize e-mail campaigns.
  • You are our internal and external brand ambassador and rethink the positioning within the New Work SE universe.


  • You have at least 5 years of experience in an online marketing role, ideally within the HRtech industry. You have already operated in international markets.
  • You are an expert with data analysis tools (e.g. Google Analytics, Tableau, Excel…). A good understanding of Salesforce and HubSpot is a big plus. You have experience in running content marketing.
  • You have experience in building, managing and developing a team.
  • You have strong analytical as well as conceptional skills and take your decisions based on data.
  • Outstanding project management and organizational skills form the basis of your professional success.
  • Your profile is completed by your fluent English skills – German is a plus.


  • As a subsidiary of NEW WORK SE (formerly XING SE) and kununu, we have strong partners at our side. Our mission is to create better working conditions for employees with kununu engage.
  • Our open and appreciative corporate culture is not just an empty phrase, but is lived with passion.
  • We offer you the opportunity to have real impact with your work and to take our online marketing to a new level.
  • In our startup in the heart of Berlin you will find flat hierarchies and open cooperation. You can also organize your working hours flexibly.
  • You can expect a wide range of different tasks, state-of-the-art marketing tools, uncomplicated interaction with one another and a variety of opportunities to contribute your own ideas.
  • We offer you numerous training opportunities, regular team events and a lot of fun at work.

kununu engage is a feedback tool that helps companies to measure and increase employee satisfaction and engagement. Satisfied employees are an important building block for success of companies, because they are more productive, stay with their employer longer and are positive ambassadors for the company. As a direct subsidiary of kununu.com and part of the XING family, we are developing the product together with our customers and will be starting to acquire new customers internationally this year.