Marketing Manager // Candena GmbH

As a marketing manager, you will be a key team member in overseeing the growth of our brands. You will be responsible for identifying new students and driving lead generation together with the Performance Marketing Manager. You will also be tasked with ensuring that our pre-determined budget is spent appropriately with a clear understanding that every Euro counts!

What You Will Do

  • Define and execute brand building and strengthening initiatives across offline and online channels
  • Develop and execute social media strategy across all channels
  • Create and execute content strategy and messaging including the creation of content pages based on qualitative & quantitative feedback
  • Create A/B testing campaigns. Analyse data to improve messaging and increase user return rate as well as develop creative copies
  • Create, implement and manage email automation as well as “customer” activation and campaigns
  • Create and manage social media strategies
  • Create offline ad campaigns
  • Organise company conferences, trade shows, and major events
  • Evaluate and maintain the marketing strategy
  • Oversee media outreach and placement to build EDU brands
  • Development of creative ideas to achieve our PR goals

Who We Are Looking For

The ideal candidate will have:

  • Prior experience and a proven track record in creating marketing campaigns and strategies, as well as online marketing and social media strategies
  • A bachelor’s degree in communications, marketing or business administration is a must
  • Experience in content marketing
  • Strong proficiency in Email automation tools and best practices
  • Understanding of CRM systems as well as CMS tool such as WordPress
  • Understanding of Public Relations
  • 4+ years’ experience in an agency or in a similar role
  • Ability to prioritise and handle multiple assignments simultaneously
  • Solid interpersonal communication skills and the ability to work with cross-functional teams
  • Openness to feedback and ability to take direction
  • High degree of initiative and sense of responsibility
  • Fluent in the German (native / near native is a must) and English languages

What We Offer

  • An innovative business model and the opportunity to join a passionate team that is redefining the Education ecosystem
  • A multi-cultural team with over 20 nationalities
  • The opportunity to develop your career and learning by doing
  • A very energetic work environment
  • Work and live in Europe’s most creative city
  • and many more!

Apply now

Send your application to: [email protected]