Marketing Manager (f/m/d) // adsquare GmbH

Data is transforming the world. It changes traditional businesses and enables innovation which helps create better products, services and customer experiences. At adsquare, we created a neutral and transparent marketplace to enable companies make better marketing decisions that result into more relevant customer engagement. Our real-time platform brings together buyers and sellers of data in a fair, secure and privacy-friendly way. We empower our partners and clients with sophisticated, yet easy to use self-service instruments, putting them in control and ensuring full transparency.

Our platform processes billions of data points, adds a layer of intelligence and helps making data actionable. To achieve this, we gathered international talent sharing the same vision and passion for cutting-edge technology. Founded in 2012, adsquare is a global company with headquarters in Berlin and offices in London, Paris, New York, Madrid and Milan.

Join our mission and have a real impact on the digital marketing landscape.

YOUR MISSION

We’re looking for a hungry, passionate, tech-savvy B2B marketer to join our vibrant, friendly office here in Berlin and take ownership of our entire go-to-market and customer lifecycle strategy globally. In your B2B toolkit, you’ll be analytical, a competent copywriter (PR, content and product marketing), a first class project manager and have a flare of putting together great events.

Working closely with your local colleagues in Sales, Platform Partnerships and Data Partnerships, you’ll be responsible for coordinating the growth strategy for each individual market to deliver new customer leads, existing customer engagement and partnership development goals.

The role reports to the VP Marketing based in the Berlin head office.

  • Events. You’re passionate about events and will work with Sales, Platform Partnerships, Data Partnerships and third party partners, such as trade associations and conference organisers, to create a pipeline of events across all markets that help raise adsquare’s brand awareness, position the business as market and opinion leader, deliver new leads and existing customer touchpoints to help achieve revenue and strategic goals
  • Sales enablement. Your Sales and Platform Partnerships team needs you… to provide them with a world class portfolio of sales assets, including product collateral, case studies, testimonials and other related materials. You’ll have the help of the graphic designer and will work closely with them to prioritise requirements and localise existing content
  • Content, thought leadership & PR. You enjoy creative copywriting and are responsible for positioning adsquare as the market leader in your local markets. You’ll create thought leadership campaigns to promote adsquare’s product offering. These could be anything from blogs and white papers, to major PR campaigns or event content

DESIRED BACKGROUND

  • A degree in Marketing or related subject area
  • 2 – 5 years experience in B2B marketing with experience in data, mobile and / or the technology sector
  • Exceptional writing, communication, presentation and project management skills in English & German
  • Ability to own the entire roadmap and think strategically as well as being a tactical executor
  • You’re a go getter with a great team spirit and not afraid to roll up your sleeves
  • Passionate about technology and the latest trends and best practice in B2B marketing
  • InDesign and Photoshop skills are a plus
  • Knowledge of the mobile marketing and MarTech landscape

WHY US?

  • You work together with a highly motivated and skilled team of top performers
  • You become part of a fast growing international startup, and can make a real impact on the company’s growth
  • You combine success and fun within a great company culture together with people from all over the world
  • You will work from the headquarters in the start-up centre of Berlin-Mitte
  • You enjoy a competitive remuneration package

adsquare is the Real-Time Data Exchange that gives advertisers access to accurate data at scale, enabling more relevant campaigns based on audiences and their context. The platform puts data at the heart of your campaign and makes it actionable for more effective targeting, measurement and insights. Advertisers can take control via the self-service Audience Management Platform which gives them full transparency when buying data, creating segments and activating them to their programmatic platform of choice. It has been built mobile-first and its proprietary location data intelligence makes real-world movement data available for digital advertising. Via its open and private marketplaces, adsquare offers a broad portfolio of data from mobile, online and offline sources, including location behavior, app usage, demographics, affinities and interests. For validated data at scale, buyers can leverage the adsquare Data Alliance, which aggregates deterministic data from app publishers, eCommerce and telcos combined with validated third-party segments. adsquare complies with strict European privacy laws, protects data ownership, and offers a secure environment for data sellers and buyers.