Deutsch

travel audience

As a part of Strategic Growth Businesses (SGB) of Amadeus, travel audience unit is the world’s leading data-driven travel advertising platform. travel audience harnesses the power of home-grown tech, combined with cutting-edge machine learning practices to connect the leading performance-oriented travel brands with the biggest network of publishers, reaching Billions of travelers globally. Our aim is to optimize advertising across the entire traveler journey, identify and create new audiences, and increase our partners reach, relevance and booking volumes. Our company was founded as a joint venture between MairDumont and Traveltainment and is now a wholly-owned subsidiary of Amadeus IT Group, a leading provider of advanced technology solutions for the global travel industry.