Marketing Lead – SaaS B2B (f/m/d) – 100% remote possible

Marketing Lead – B2B (f/m/d) – 100% remote possible

ABOUT PLAYTESTCLOUD

PlaytestCloud is a platform that lets gamers worldwide try out games and help game studios improve them by providing feedback. Over 60% of the studios listed in the App Store Top 100 grossing games charts have tested their games with PlaytestCloud.

🏆 We’re the premier user testing provider for games – we help game studios worldwide make the best games they possibly can.

🏆 We build our own technology that adds screencast recording, security features, and player instructions to games.

🏆 We’re bootstrapped and profitable, with 300+ paying game studios and 1,000,000+ playtesters.

THE ROLE

We’re looking for a product-oriented Marketing Lead – B2B (f/m/d) to spearhead the launch of our upcoming features in the playtesting and games user research market. This key role involves shaping and advancing our brand which is specifically tailored for playtesting digital games. Your focus will be strategic SaaS B2B product marketing activities to drive revenue growth through innovative campaigns, market analysis, and brand development.

Key Responsibilities:

🚀 Strategic B2B Marketing: Keep up with industry trends, competitor landscape, and customer needs to develop and execute PlaytestCloud’s marketing plans & strategy.

🚀 Demand Generation: Implement demand generation initiatives to drive client acquisition, engagement, and retention.

🚀 Brand Development: Contribute to the development and enhancement of the our brand within the gaming industry, positioning PlaytestCloud as the go-to-solution in playtesting.

🚀 Event Marketing: Plan and execute the organization of client events, as well as coordination of B2B conference visits together with our customer-facing teams.

🚀 Cross-Functional Collaboration: Collaborate with cross-functional teams to align marketing strategies with our product and business operations vision.

🚀 Content Creation: Oversee the creation of educational and product-focused marketing content to introduce new features and drive PlaytestCloud’s growth, including but not limited to blog posts, webinars, case studies, and social media.

🚀 Analytics and Reporting: Implement and utilize analytics to measure marketing performance and the effectiveness of marketing campaigns and make data-driven decisions for continuous improvement.

YOUR PROFILE

Mandatory:

✅ Minimum of 5 years of experience in a senior marketing role with a focus on product marketing, preferably in B2B SaaS tech or gaming.

✅ Proven track record of successful B2B marketing campaigns and launches.

✅ High attention to detail and quality standards.

✅ Strong understanding of the specifics of B2B SaaS marketing strategies and tactics.

✅ Familiarity with a result-oriented work style (OKR/KPI).

✅ Marketing performance driven approach. Experience working with and implementing marketing tools to build a holistic and campaign level view of marketing performance.

✅ Excellent written and verbal communication skills in English (copywriting experience is also highly appreciated).

✅ Ability to collaborate effectively with cross-functional teams as well as to coordinate external stakeholders (freelancers and agencies).

✅ Customer-focused mindset with a passion for delivering value to the market.

Great to have:

🏆 Experience owning a marketing plan from budgeting to execution.

🏆 Passion for video games and familiarity with the gaming industry.

🏆 Experience in the game tech sector.

YOUR BENEFITS

Here comes the fun part! If you love a less-formal work environment, flexible work hours and location, a competitive compensation package and benefits – and most of all, being the authentic you – we want to meet you.

Here are some of our perks & benefits:

😍 Remote-first work model: We offer the option to work up to 100% remotely. Nevertheless, you’re also welcome to work from our office in beautiful Berlin-Charlottenburg

😍 You get a budget for professional growth opportunities, conferences, team building, and, if you wish, German language lessons

😍 27 vacation days + additional time off on December 24th and 31st

😍 You get a MacBook Pro, an additional screen, and all the equipment you need to do a great job. Additionally, you get a budget to set up your home office environment

😍 Strong culture: We have a feedback-driven company culture that is open to trying new paths, where the best idea wins

😍 Regular team events, (board) game sessions and other fun activities for everyone who wants to attend

😍 Pet-friendly office

😍 Birthday presents and Anniversary charity donations

😍 Summer & winter celebrations (bringing all employees together)

😍 Contribution to the occupational pension plan (bAV)

😍 Net wage optimization (wherever possible and wanted)

😍 Liberal policy around working from countries that are not your primary residence (workations)

😍 Our company language is English

DO YOU NEED TO MEET ALL HIRING CRITERIA?

​​A common question you might be asking is: “Do I need to meet all the requirements to apply?”

Our answer is, studies by several different sources have shown that, on average, men will apply for a job if they meet 60% of the application requirements. By contrast, women/non-binary people will seek to match a much higher percentage of the requirements before applying. We encourage everyone to apply and give us a chance to evaluate your skills and experience. We are all learning on the job, and although the listing above has been carefully compiled, we are also open-minded and interested to hear about the value you can bring to the role, and to PlaytestCloud.

Note: We read every application ourselves and do not rely on automated CV screening.

EQUAL OPPORTUNITY EMPLOYER

At PlaytestCloud, we welcome diversity, and believe everyone should have a fair chance at setting a high score. We are committed to providing an inclusive environment for everybody who works here or with us, regardless of race, national origin, age, gender, gender identity or expression, sexual orientation, religion (or lack thereof), political affiliation, disability, medical condition, pregnancy, marital status, or any other protected characteristics. Join us and make the future of gaming diverse, inclusive, and exciting.

If you want to reach out to our Diversity & Inclusion buddies, please send a message to people[at]playtestcloud.com with your request or ask us to jump on a quick call with you.

GET IN TOUCH WITH US

If you have questions regarding the job opening or our recruitment process, drop our Talent Acquisition team a line at talent[at]playtestcloud.com.